BSc (Hons) Business and Marketing Management

Course details

This course includes an overview of marketing research and planning as well as options in retail marketing, relationship marketing, content marketing, the buyer behaviour and customer experience. It has a focus on skills and knowledge related to marketing. Students following this course will acquire the essential and basic skills to manage a business.

Intakes Study Options Location
September 3 years, full time, weekdays UK

Why Study BSc (Hons) Business and Marketing Management?

For creatives who not only want to employ tried and tested marketing techniques but think that they can do better and develop their own strategies, marketing management will appeal to you. This course allows for much more flexibility; giving you the freedom venture down new theoretical avenues.

Furthermore, this course aims to further ground you within a knowledge framework in business and commerce, giving you a sounder understanding of how to traverse the market to get the most out of it.

Career Opportunities:

The addition of a Business and Marketing Management degree to your experiential arsenal provides opportunities for a variety of senior and influential professions. These include:

  • Marketing Consultancy
  • Public Relations
  • Advertising
  • Sales
  • Social Media Manager
  • Data Analysis
  • Business Advisor

The opportunity for work experience and studying abroad are also invaluable for those looking to endeavour in a career in Business and Marketing Management, allowing you to gain real practical experience as well as mix with individuals who can advise and guide you to the best career prospects.

Course Structure & Classes

Year 1

  • Essential Study and Employment Skills

  • Introduction to Business Operation and Services

  • Introduction to HRM and Talent Development

  • Introduction to Marketing

  • Introduction to Accounting and Finance

  • Introduction to Managing and Leading People

Year 2

  • Personal and Professional Development

  • Quality Management for Organisational Excellence

  • Business ESR

  • Digital Marketing

  • Marketing Management and Metrics

  • Integrated Marketing Communications

Year 3

  • Strategic Marketing

  • Developing the Reflexive Practitioner

  • Psychology of Consumers in a Digital Age

  • Critical and Emerging Themes in Marketing

  • Branding and Reputation Management

  • Marketing Research and Context

Please note: the availability of modules are subject to change depending on the course circumstances and student demand, the structure and modules offered will vary on your placement of university and intake.

Entry requirements

  • GCSE: minimum of five to include Maths and English at grade C or grade 4
  • UCAS tariff points : BSc: 120-128 points
  • GCE A-level
  • BTEC National Diploma
  • International Baccalaureate
  • Please get in touch with one of our consultants regarding English fluency, work experience and any other inquiries you may have about entry requirements.

Apply Now

If you need more information, please contact us on 020 3302 7144 or on our CONTACT page to discuss your requirements.