MSc Digital Marketing2020-09-10T16:41:40+01:00

MSc Digital Marketing 

16-24 Months Full-time classroom


The one-year postgraduate degree has been designed in line with the requirements of the Chartered Institute of Marketing and the Institute of Direct and Digital Marketing and its content reflects the very latest developments in the field, including location-based marketing, user experience, customer journey mapping, and mobile marketing. It focuses on the knowledge and skills you’ll need to be successful in modern marketing and you’ll build a portfolio of materials to present to future employers including created web content, video content, profile infographics, customer journey maps, campaign proposals, and analytics.

Key facts

  • Learn how to integrate new digital tactics and strategies with traditional marketing tools and practices
  • Put your learning into practice with an internship or group consultancy project
  • Develop your understanding of leadership and management
  • Part of a select group of business schools worldwide, following accreditation by the Association to Advance Collegiate Schools of Business (AACSB) in business and accounting – the first in Europe to gain the double accreditation
  • Upon completion of your programme, you will be eligible for the QA Professional Pathways programmes which will enable you to further develop your skills with one of the UK’s largest providers of IT and project management training
Key facts
Level of study:
UK/EU Fee: £12,225
International Fee: £18,500
Mode of study:
Full-time classroom
16-24 months
Student finance:
January, May, September

Academic requirements

  • Minimum of a 2:2 (second class) honours degree from a UK university or equivalent in any discipline.
  • Others are welcome to apply with relevant work experience. You must have a clear commitment to a professional career in the marketing profession, particularly in its digital areas of application.

If you’re unsure if you meet the entry criteria, please contact us and our team will be able to advise you.

Alternatively, you may be eligible to join one of our Pre-Masters programmes. These are specifically designed for students who do not yet meet the entry requirements for our postgraduate degrees and would like to bridge this gap in their qualifications. Upon successful completion of one of our Pre-Masters programmes you will be eligible to join one of our Masters programmes.

English language requirements

  • Students require IELTS 6.5 (or above) with no single element below 5.5 or equivalent.

If you have IELTS 5.5 – 6.0, then you may be able to join our Pre-Sessional English before beginning this programme.

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Marketing Metrics and Analysis
Strategic Marketing in the Digital Era
The Digital Customer Journey: Data, Profiling, and CRM
Digital Campaign Management and Media
Developing Global Management Competencies I
Developing Global Management Competencies II

Tuition fees 2020/21

  • UK/EU students: £12,225
  • International students: £18,500
  1. Student Finance (funded by the government) allows students from any financial background to go to university.
  2. The Student Finance package includes a loan for course fees, plus a means-tested Maintenance Loan or Grant to cover living costs.
  3. UK universities can charge up to £12,225 a year in tuition fees, but you’ll pay nothing upfront if you’re eligible for Student Finance (most students are).
  4. You could get extra cash if a health condition, childcare costs, or clinical placements leave you out of pocket while studying, or financial support if you’re struggling to get by.
  5. You or your parents may be expected to chip in for maintenance support (i.e. living costs). You’ll need to plan for this!
  6. Student Finance has to be paid back, but don’t let that put you off! Student Loan repayments work more like a graduate tax, which is far easier to manage after uni.
  7. You only make Student Loan repayments once you’ve left your course AND are earning enough. Repayments vary with your salary, and stop altogether if your income drops too low.
  8. Controversially, the Student Loan charges up to 5.6% interest each year until you pay it all back.
  9. But crucially, many loans may be written off anyway before they’re fully repaid. If you’re not a big earner after uni you may only pay back a fraction of what you borrow from Student Finance.
  10. For the most part, Student Finance is reserved for UK students, but if you’re from the EU – or meet other eligibility criteria – you may get some support.
  11. Almost all students can get a bite at funding beyond Student Finance, from bursaries and scholarships to charity and corporate cash.

This is a fast-growing sector and your specialist knowledge of the digital marketing arena will set you apart from your peers and give you a real edge when it comes to securing rapidly emerging job opportunities in this very competitive field. If you decide to start up your own business, it’s good to know that the combined turnover of our graduates’ start-up companies is higher than that of any other UK university. Whatever you decide to do, you’ll have the transferable skills that employers expect from a master’s graduate. These include the ability to tackle complex issues through conceptualisation and undertaking research, the ability to contribute to new processes and knowledge, and the ability to formulate balanced judgements when considering incomplete or ambiguous data.

Apply Now

If you need more information, please contact us on 020 3302 7144 or on our CONTACT page to discuss your requirements.


Importance of choosing Digital Marketing

♦ Today’s marketing strategy completely depends on Digital Marketing.

♦ Increase in the number of sales results in increases in revenue.

♦ It helps you brand your company.

♦ Easy to get familiar with the marketing channels.

♦ Has wide and dynamic career opportunities.

♦ It helps your company to appear on the Search Engine Result Pages (SERP).

Study Britannia Will Help you By

♦ Identifying and understanding your needs and your goals

♦ Providing you with clear information about your options

♦ Guiding you through application and assessment processes

♦ Offering any additional education support required

♦ Being there throughout the study period to help with any issues.

Apply Now

If you need more information, please contact us on 020 3302 7144 or on our CONTACT page to discuss your requirements.

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