MSc Tourism and Marketing

Duration: 1 year

Course details

This Tourism and Marketing Master in designed to deal with marketing and promotion of tourism operation and events. You will develop knowledge in the understanding in both marketing in the context of Tourism and tourists customers and how destinations can be promoted.
Throughout the year you will analyse subjects such as competitive advantage for people, event management, tourism and event marketing, marketing commercialisation. Assessment methods include lectures, online tests and coursework, which includes oral and poster presentations.

Classes you will attend

  • Consumer behaviour

  • International Marketing research

  • Strategic Marketing

  • Managing Tourism resources

  • Principles of International Commercial Arbitration

  • International Culture and Heritage Marketing

  • Marketing Communication

  • Tourism Marketing

Entry requirements

Minimum entry is a 2:2 Honours degree in tourism, marketing or any relevant discipline.

Career possibilities

Tourism is an international and busy industry. It provides opportunities all around the globe in a various amount of areas. As a graduate student you will have the opportunity to find job which link marketing and tourism.

You can expect to work in these following Industries after you graduate:

  • Destination development
  • Marketing travel agencies
  • Hotel and Resort management
  • Cultural services management
  • Operations management
  • Public sector organisations
  • Retail and hospitality

Apply Now

If you need more information, please contact us on 020 3302 7144 or on our CONTACT page to discuss your requirements.