MSc Digital Marketing

Duration: 1 year

Course details

The one-year postgraduate degree has been designed in line with the requirements of the Chartered Institute of Marketing and the Institute of Direct and Digital Marketing and its content reflects the very latest developments in the field, including location-based marketing, user experience, customer journey mapping and mobile marketing. It focuses on the knowledge and skills you’ll need to be successful in modern marketing and you’ll build a portfolio of materials to present to future employers including created web content, video content, profile infographics, customer journey maps, campaign proposals and analytics.

Classes you will attend

  • Marketing Metrics and Analysis

  • Strategic Marketing in the Digital Era

  • The Digital Customer Journey: Data, Profiling and CRM

  • Digital Campaign Management and Media

  • Developing Global Management Competencies I

  • Developing Global Management Competencies II

  • Dissertation

Entry requirements

Minimum entry is a 2:2 Honours degree in Marketing or Communication.

Career possibilities

This is a fast-growing sector and your specialist knowledge of the digital marketing arena will set you apart from your peers and give you a real edge when it comes to securing rapidly emerging job opportunities in this very competitive field. If you decide to start up your own business, it’s good to know that the combined turnover of our graduates’ start-up companies is higher than that of any other UK university. Whatever you decide to do, you’ll have the transferable skills that employers expect from a master’s graduate. These include the ability to tackle complex issues through conceptualisation and undertaking research, the ability to contribute to new processes and knowledge, and the ability to formulate balanced judgements when considering incomplete or ambiguous data.

Apply Now

If you need more information, please contact us on 020 3302 7144 or on our CONTACT page to discuss your requirements.