Being a student, you might have registered your presence on various online channels, be it Facebook, Instagram, Twitter, LinkedIn and many more. Most of us use these platforms to get regular update about the current events, what our friends and acquaintances are up to and even for some employment-related news. However, are we using it to connect on a professional level?

Owing to the advancements in the field of technology, many employers are leveraging the use of social channels to connect with their prospect employees. LinkedIn was already a known marketplace for employers. However, with the introduction of Facebook Jobs, the time is ripe for you to leverage the benefits. Moreover, with increasing social media screenings, your postings on your social media profile might have serious repercussions on your professional life.

You must be wondering where to start therefore, we have come with up some simple tips to help you stand out in a competitive marketplace-

Provide as many details about you as possible

Building a social media profile is somewhat similar to creating a resume. We have observed people missing out on crucial information, like educational background, previous professional stints, achievements and other job-related certifications that add value to your skill-set.

Social media job search process is particularly different from dedicated job portals. You need to present yourself in a way, which appeals to the employers. As you have one additional check-box, the relevance of your social profile, to tick – it might be more difficult than ever to catch the attention of an organisation.

Keep it specific and up-to-date

Every time an employer posts a job query online, they receive hundreds of applications for the advertised role. They need to rummage through them, in order to shortlist the most relevant ones. Therefore, they seek candidates who have up-to-date information on their profile, and the most relevant one; to better assess whether they are suited to the job role or not.

Employers do not want to know about what you achieved in your school, as it is irrelevant to the job role they are hiring for. Rather they will be interested in knowing about your recent certifications, and what you achieved in your last stint.

Moreover, do not forget to add information whenever necessary. For instance, if you have taken up a new role in an organisation, or if you are open to offers, all of this will make it an easy process.

The best way to start is to follow your dream organisations. Assess the profiles of their current employees and try to reflect their way